Mistakes Businesses Make When Designing Their Shop Sign (and How to Avoid Them)
Your shop sign is more than just decoration—it’s a silent salesperson working 24/7. Yet many businesses make costly mistakes when designing signage, leading to poor visibility, high maintenance costs, or even compliance issues. Understanding the right choices in materials, design, and technology can save money, improve foot traffic, and position your brand as professional and trustworthy. In this guide, we’ll compare key factors for shop signage and show why business neon signage is often the smart investment for commercial premises. Common Mistakes Businesses Make Comparing Sign Options for Smart Businesses Factor Printed / Acrylic Signs LED Signs Business LED Neon Signage Durability Low – prone to fading & cracking High – long-lasting Very High – robust, resistant to weather Cost
